The Dodgers’ financial windfall is just the tip of the iceberg. MLB as a whole has seen an unprecedented surge in sponsorship deals, with Ohtani’s influence driving a significant chunk of the league’s $1.84 billion sponsorship revenue-a 16% increase from the previous year.
The Ohtani effect spreads throughout MLB
From jersey patches to helmet logos, baseball is cashing in on Ohtani’s star power like never before.
Ohtani’s magnetism isn’t confined to the Dodgers. Teams hosting the Dodgers have experienced a massive influx of Japanese sponsorships during road games, with an estimated $15 million in billboard deals tied to his appearances.
In Japan, the Dodgers have become synonymous with Ohtani’s success, further expanding the league’s international reach. Whether at home in Los Angeles or on the road, Ohtani continues to prove he’s worth every penny, elevating the Dodgers and MLB to unprecedented heights in the process.
The Dodgers, bolstered by the Japanese sensation, have generated an incredible $70 million in additional sponsorship revenue in 2024, signing 12 new Japanese-based partners. The return on investment is staggering: a 3,400% gain from Ohtani’s $2 million salary.
