Categories: Finance and Commerce

“They’re not shortcuts”: How weight loss drugs became the business of shame

“Some people think weight loss has to be grueling to be ‘real’ or ‘earned’ and see things like surgery or medication as taking shortcuts,” said Dr. Raj Dasgupta, chief medical advisor for Garage Gym Reviews. “This belief overlooks how tough those options are and ignores that everyone’s journey is different. It’s an outdated mindset that simplifies a very complicated issue.”

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  • “It all leads to this idea that fat people are somehow less deserving of respect or dignity,” she said. “Diet culture plays a significant role in pushing this, too, making people believe that anyone in a larger body is just not trying hard enough, leading to the scorn and derision we see.”

    Joshua Collins, licensed clinical social worker at SOBA New Jersey, said “medications like Ozempic (Semaglutide) help address underlying metabolic and hormonal issues, such as insulin resistance and appetite regulation.”

    How shame boosted GLP-1 drugs

    Fat-shaming is not a new concept. “In western society, fatphobia and anti-fatness are so ingrained in how we think about body size, health and self-worth,” said Katherine Metzelaar, dietitian and owner at Bravespace Nutrition. “There’s this belief that being thin equals being beautiful, disciplined and healthy while being fat is often unfairly linked to laziness or a lack of self-control.”

    GLP-1 competitors also use shame

    The rest of the weight loss-market has tried to capitalize on this criticism through a marketing approach that devalues GLP-1 medications. Advertisements tout over-the-counter supplements as “Nature’s Ozempic,” and warn that “GLP-1 meds are effective but come at a steep price.”

    “The weight loss industry already preys on individuals, using fear and shame as they are known to be more emotional triggers as opposed to using scientific evidence when marketing their product,” he said. “These companies begin by diffusing trust in the medical and pharmaceutical industry, advertising themselves as a safer option, highlighting how GLP-1 medications are more dangerous and encouraging using ‘natural’ alternatives.”

    “The weight loss industry already preys on individuals, using fear and shame, as they are known to be more emotional triggers as opposed to using scientific evidence when marketing their product”

    We have the opportunity to reshape the culture and impact a realistic symbol of beauty which is based on healthier standards and body types, genetics, among other factors,” said Max Banilivy, clinical psychologist and vice president of education, training & client/staff well-being at WellLife Network. “We need to teach children and families and the media to have accurate and healthy messages. Not all bodies are the same.”

    Related

    The weight loss drug market is exploding, with new products entering the scene to compete with big names like Ozempic. It is no surprise, considering the millions of people worldwide struggling with obesity, PCOS and diabetes.

    This can discourage people from seeking treatment altogether, experts said. Many patients may feel pressured to justify their treatment choices, which can lead to stress and feelings of inadequacy, affecting their overall well-being. Treating obesity as a moral failing rather than a medical condition has been “immensely harmful to patient care,” said Dr. Rehka Kumar, chief medical officer at online weigh loss program Found.

    Dr. Michael Chichak, medical director at mental health clinic MEDvidi, said GLP-1 medications come with benefits and risks like any other treatments, but “fear-mongering tactics and misinformation are done to further a certain agenda.”

    There’s an ongoing debate about how GLP-1 drugs fit into a comprehensive strategy for managing obesity, their potential side effects and costs. 

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    Greg Smith

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    Greg Smith

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