The real estate business is also a service business

It is time for us in the real estate industry to view this not just as a way to make money for ourselves and our families, but as our way of helping our fellow man.

Sure, real estate is a huge business that generates money. But as the Los Angeles County wildfires and countless other disasters have demonstrated, when someone loses a home they lose a huge part of themselves. That home could be their anchor, their rock of mental stability. 

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So when we see our fellow people in the real estate industry do unethical things like price gouging to take advantage of a sudden influx of demand versus lowered supply of rental units, that is just plain wrong.

LA fires to worsen housing crisis

A house may be a structure built of wood, stone or concrete that protects us from the elements. It may have three, four or more bedrooms, several bathrooms, a living room, a dining room and other features. We may describe it in terms of location, of square meter size, of roof type or various other characteristics.

This is why real estate can and should also be viewed as a service business. When we make making money secondary as a logical outcome of providing a good service to our clients, renters, buyers, construction tenants and others, we make those Americans who have lost their anchor, their homes, whole again. 

As the Los Angeles County wildfires and countless other disasters have demonstrated, when someone loses a home they lose a huge part of themselves

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We all speak of real estate in terms of the real world assets that change ownership, or provide rental income for landlords and property owners. We speak of costs that people and companies incur when building, buying, renting or leasing these properties.

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