They blasted their local store, claiming staff wouldn’t help with the purchase.
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LOCKED AWAY
Several have specifically criticized Target’s anti-theft security measure of locking some merchandise behind glass at select locations.
Target’s anti-theft measures
Target has implemented multiple anti-theft measures to combat crime in the store.
Target implemented the feature after increased theft rates in recent years and even closed nine of its now 1,963 stores in 2023 due to safety concerns and rampant stealing.
Joe Budano, CEO of anti-theft tech company Indyme, noted that sales could decrease by as much as 25% for retailers who use the measure, per Axios.
While anti-theft glass cabinets can protect merchandise from being stolen, several retail experts have confirmed that there can also be a negative impact on sales.
Retail analyst Neil Saunders also warned of shoppers turning to e-commerce for everything instead of brick-and-mortar due to the changes.
The retail giant has placed some items behind locked cases, which has resulted in customer backlash.
One of the longest alleged wait times by a Target customer to get their merchandise unlocked was around 50 minutes.
It’s unclear if the incident was ever resolved, and The U.S. Sun has contacted Target for comment.
“@Target been waiting for 15 minutes ask 3 people for help use the ready to buy button nothing!” the customer, Jay, wrote in a post to X on New Year’s Eve.
In April 2024, reports surfaced that it is planning to add TruScan cameras to its self-checkout registers.
“Locking up products worsens the shopping experience, and it makes things inconvenient and difficult,” Saunders noted.
She also said she opted for Amazon for most purchases now that she used to get at Target.
