Mark Zuckerberg wears rare $900K Swiss watch to reveal major shift on Meta’s free speech: report

The Meta CEO appeared to wear a rare Swiss watch which sells for nearly $1 million as he announced the decision to scrap third-party fact-checking by his popular Facebook and Instagram apps.

On Tuesday, as he argued that content moderation on Facebook and Instagram has “gone too far,” Zuckerberg sported an oversized black t-shirt, a gold chain and a luxury Greubel Forsey “Hand Made 1” watch on his left wrist, worth approximately $900,000, according to a Bloomberg report.

Zuckerberg – the world’s third richest person with a net worth of $214.7 billion, according to Forbes – has shown interest in watch-collecting over the past year, wearing models from brands like Patek Philippe and FP Journe.

“It’s a pleasure to see someone who has played such a pivotal role in shaping the modern digital landscape and lifestyle show true appreciation for the most traditional approach to fine watchmaking today,” Greubel Forsey CEO Michel Nydegger told Bloomberg.

But the Greubel Forsey indicates the Meta chairman has taken a deep dive into collecting, since the company only produces a few hundred wristwatches each year.

Nydegger took the helm at Greubel Forsey last year after the watch company decided to roll back plans to increase production and lower the average prices of its watch down from about half-a-million dollars each.

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